We provide the wind, but you must raise the sails. Contact us NOW. 



  • GEMtrainers offers discreet, transformational and business-practical coaching for non-profit business leaders seeking to accelerate their performance and that of their organizations. 

  • We share powerful, actionable, on-the-job techniques, tips, tools & strategies to help leaders work on their improvement points.

  • Leaders work with us to gain unparalleled insight into the essence of who they are, but most importantly, they discover the massive potential they possess to become even stronger leaders who bring even greater value.



We will work with you to strengthen your personal and organization positioning, brand story, visual identity, & messaging.  We will teach you how use communications more effectively, including social media, traditional media, and public speaking. We can assist you with:

  • Developing key messages & media.

  • Advancing priority campaigns.

  • Understanding the news cycle.

  • Monitoring risks & seizing opportunities.

  • Building relationships with & pitch print, broadcast & new media journalists.

  • Coach & develop leaders & senior staffers as media spokespeople.

  • Brand's overview, the strictly defined mission

  • The "Tone of Voice" - rules of how the brand communicates with its audience.

  • Rules of Logo Usage - exclusion zones, minimum and maximum sizes. Do's and Dont's

  • Color Palette 

  • Type Style 

  • Business Card Design

  • Letterhead Design

  • Envelope Design

  • Graphic/Photography style

  • Social Media templates




We teach fundraisers what your competition wants to keep secret. We know that the problem with funding visionary work has always been that philanthropy hasn't yet caught up. If any of the scenarios below describe your fundraising efforts, it’s certain that GEMTrainers can help you and your organization.

  1. Have a board whose members head for the exits every time the “f” word if used?

  2. Do you have a difficult time getting foundation Program Officers to invite you to meet?

  3. Do your fundraising totals resemble the ups and downs of a roller coaster?

  4. Think large gifts from reliable investor-donors are beyond your reach?

  5. Wonder Why Your Fundraising Never Seems to Get Any Easier?




We can help you build new, effective brands for your advocacy campaign, help tear down existing ineffective strategies and neutralize opponents who work to harm movements, by ruthlessly focusing on executing compelling co-created strategies that leave nothing to chance.


No advocacy/organizing campaign was ever won by accident. We are meticulous planners.  You'll know exactly what to expect and we keep our clients informed of the status of our work and follow up on every item to make sure no balls are dropped.  We also understand the importance of shifting on a dime.


GEMtrainers supports philanthropic institutions seeking to engage in thoughtful, effective philanthropy. We offer a roadmap to investments in grassroots efforts, local and national policy advocacy and campaign organizing for foundations & individuals, offering an overview of issues that philanthropists may want to consider as they create their own investment strategies.



For two decades, Glenn E. Martin successfully founded and directed a handful of national organizations in the non-profit sector. Glenn has occupied the role of "visionary", while developing a strong track record in the more pragmatic aspects of building and running successful organizations, including fundraising, operations, administration, and communications. Before becoming a multi-millionaire by launching both GEMrealestate and GEMtrainers, a multi-state real estate investment company and a successful non-profit consultancy, respectively, Glenn founded and served as President of JustLeadershipUSA, an organization he built as a tribute to his son Joshua, dedicated to cutting the U.S. correctional population in half by 2030. For over 20 years, since leaving prison, he's been a part of the vanguard of successful reform advocates in America.

His leadership has been recognized with multiple honors, including the 2016 Robert F. Kennedy Human Rights Award, the 2017 Brooke Astor Award, and the 2014 Echoing Green Fellowship. He is also a Founding Member of the Council on Criminal Justice. Prior to founding JustLeadershipUSA, Glenn was the Vice President of The Fortune Society, where he founded and led the David Rothenberg Center for Public Policy. He also served as the Co-Director of the National HIRE Network at the Legal Action Center, and co-founded the Education from the Inside Out Coalition. He's also the founder and visionary behind the #CLOSErikers campaign in NYC.

Glenn has served as a public speaker and has been a media guest appearing on national news outlets such as NPR, MSNBC, Fox News, CNN, Al Jazeera and CSPAN. You can follow him at @glennEmartin on Twitter. 




We’d love to hear from you! Reach out today with any questions, or simply to learn more about GEMTrainers.

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GEMtrainers complies with all NYCHRC policies, including Reasonable Accommodation and Sexual Harassment.